Growth Experiment Reports

Four audience-scoped reads: SEM had its worst week of the year (2,150 → 1,368 sess, -36% WoW; 23 → 9 conv) — about half is Memorial Day Monday, the other half a sustained Bing-weekday softening; AI/LLM cleared 855 sess for a 4th elevated week (regime change confirmed) with a brand-new chatgpt / cpc category; 20-lead Memorial Day cohort with 5C.ai BV 84 (~19× cohort #2); deep-dive on ChatGPT-discovered Direct leads (the attribution model hides them); 4 of 5 first-touch calls included with engagement-floor disqualification in its 5th consecutive week + AI-fluency vetting in its 6th; lead of the week — 5C.ai (Canadian AI infra provider, ChatGPT-discovered, no call yet — first pre-call portrait in the series).

Four audience-scoped reads: Referral channel collapse (elempleo.com 295 → 0, recruiting-funnel event); AI/LLM volume holds 3rd elevated week, conv 5 → 2 (Poisson-consistent); 39-lead cohort, bottom-heavy, reseller / sub-buyer concentration in top tier; 7 of 25 sales calls included with "partner-not-order-taker" buyer screen on 4/7; lead of the week — NextGi (Reno NV managed-IT firm brokering custom-ERP build for a 60-emp roofing client, first reseller-shape lead-of-week).

Four audience-scoped reads: AI/LLM week 2 — conversion side now real (5 conv on 726 sess, CR 0.69%); 29-lead cohort, SEO-LLM concentration two weeks running; 7 of 24 first-touch calls included, with a new "engagement-floor disqualification" pattern on 4/7; lead of the week — 5WPR (NYC PR agency, chatgpt.com/(none)-sourced, BV 56, hard hire-screen on Lovable).

Four audience-scoped reads: AI/LLM channel surge deep-dive (sessions 127 → 396 via ChatGPT); 37-lead cohort with new SEO-LLM concentration (8/37); 6 included sales calls with AI-fluency emerging as a buyer screen; lead of the week — Asurion LLC ($500K–$800K AI sales-roleplay MVP, chatgpt-referred).

Four audience-scoped reads: website channel pulse (SEM recovery; SEO – Site zero-conversions deep-dive), leads overview (34 leads grouped by channel), sales calls (11 of 15 included; recurring "partner not recruiter" framing), lead of the week — Henry Meds (US telehealth, eng team 65 → 7).

Four audience-scoped reads: website channel pulse (product leadership), leads overview (product/design/copy), sales calls (product/copy), lead of the week — MPN Capital Markets (product/copy).

Dry MoM read of landing-session volume on the 109 main /solutions/<slug> and 111 main /technologies/<slug> pages (nested paths excluded), split by source bucket with SEO and LLM called out. SEO halved on both page types in Feb 2026 (solutions 201→77; tech 174→70) and has not recovered through May. LLM stable at ~11–24 sess/month per type. Includes top landing pages by SEO and LLM, source-bucket rules, leads attributable to these pages (strict via converting session + loose via any-session-touch + MarketingChannel mix — all sparse, 11 strict / 36 loose leads across six months), and inline queries. No content-update tracking — overall trend only.

CPRA + WCAG 2.2 compliance update. 6 B2B competitors (Globant, Accenture, Perficient, Thoughtworks, SoftServe, EPAM), 5 CMP references, 3 best-in-class (GOV.UK, Shadcn, DataGrail). Pattern analysis, P1–P3 opportunities, recommended direction (bottom bar + progressive disclosure + equal-weight CTAs + tertiary "Manage Preferences"), and emulate-vs-avoid guardrails. Output of a Figma design exploration.

A/B engagement read (BDWEB-7460). v4 window 2026-05-06 → 2026-05-21 with an A/A noise baseline 2026-04-09 → 2026-05-05.

Context for the case-studies collection refresh. Two page types in scope: the /clients/ listing (including industry sub-pages) and individual /case-studies/<slug> pages. Last 90 days (2026-02-23 → 2026-05-25). Eight chapters: volume, inbound/outbound journeys, conversion impact at same-session, multi-session user, and post-hit levels, engagement, return rate, per-study spread, industry breakdown, listing↔case-study cohort split.

Pure-GA before/after read of the five 2026 SEO page redesigns (Software Outsourcing, Software Development Services, Staff Augmentation, Dedicated Teams, Nearshore). 4 of 5 pages gained engaged-reader time-on-page once bouncer noise is stripped; Outsourcing is the only page where engaged-hit engagement got worse; conversion is not measurable at this volume. Includes channel split (no paid campaign behind the lift), landing vs mid-session split, Jira initiative + engineering epic + deploy-date inventory, weekly distribution box-plots, and inline SQL.

Mar 18 – Apr 7, 2026 • Treatment drives +267% service-link CTR vs Control

QW contact-information viewport-height distribution by breakpoint, with above-the-fold height recommendations and a landing-page visitor reference.

Focused 13-month reconciliation: how much AI and SEO traffic GA4 misses by hiding it inside Direct, SEM, and SEO cohorts. Projected real AI ≈ 466 (GA captures ~23%); projected SEO ≈ 519 (GA captures ~72%).

CMO-oriented analysis of BairesDev marketing channel performance with GA4 × QW survey reconciliation across SEM, SEO-Site, SEO-Blog, AI, Direct, and Paid Social

Context-only read of what happens on bairesdev.com after an SEO, AI, or Direct visitor lands on the homepage and explores before entering the QW. 12-month window, no SEM / paid social / campaign landings. Numbers and named examples, no thesis.

Two parallel deep-dives: top 10 VOC clients won this year ($80.3M combined VOC, 4 marketing-channel wins + 2 attribution-special cases at the top) and top 10 high-BV leads that reached SQL but did not convert (closed-lost / cold-disqualified, in-progress deals excluded). Each client has its own sub-page with the full chronological story — sessions → page visits → form → openings → call timeline — and direct links to every Gong recording. Patterns surfaced: marketing-channel wins (MACU, Affinitiv, Avoca, ezCater) all ran the standard QW funnel; high-BV losses cluster on out-of-budget (5/10) and not-a-decision-maker (3/10); BV scoring is uncorrelated with VOC ceiling at this end of the distribution.

12-month read of leads that found BairesDev via LLM tools, detected through three methods (GA4 conversion-session referrer, GA4 pre-conversion session, QW survey self-report). 286 leads, $2.02M BV, 13 SQLs, 2 converted (TroopHR/Reprise, Avoca AI). Channel comparison vs SEM/SEO, on-site journey, full deep-dive on the two converted clients including all GA sessions, page hits, QW answers, and buyer POV from the intro calls.

Qualitative read of 19 Gong calls from the last 6 months where prospects probed how BairesDev engineers use Copilot, Cursor, Claude Code, etc.