Growth Experiment Reports

Four audience-scoped reads: Referral channel collapse (elempleo.com 295 → 0, recruiting-funnel event); AI/LLM volume holds 3rd elevated week, conv 5 → 2 (Poisson-consistent); 39-lead cohort, bottom-heavy, reseller / sub-buyer concentration in top tier; 7 of 25 sales calls included with "partner-not-order-taker" buyer screen on 4/7; lead of the week — NextGi (Reno NV managed-IT firm brokering custom-ERP build for a 60-emp roofing client, first reseller-shape lead-of-week).

Four audience-scoped reads: AI/LLM week 2 — conversion side now real (5 conv on 726 sess, CR 0.69%); 29-lead cohort, SEO-LLM concentration two weeks running; 7 of 24 first-touch calls included, with a new "engagement-floor disqualification" pattern on 4/7; lead of the week — 5WPR (NYC PR agency, chatgpt.com/(none)-sourced, BV 56, hard hire-screen on Lovable).

Four audience-scoped reads: AI/LLM channel surge deep-dive (sessions 127 → 396 via ChatGPT); 37-lead cohort with new SEO-LLM concentration (8/37); 6 included sales calls with AI-fluency emerging as a buyer screen; lead of the week — Asurion LLC ($500K–$800K AI sales-roleplay MVP, chatgpt-referred).

Four audience-scoped reads: website channel pulse (SEM recovery; SEO – Site zero-conversions deep-dive), leads overview (34 leads grouped by channel), sales calls (11 of 15 included; recurring "partner not recruiter" framing), lead of the week — Henry Meds (US telehealth, eng team 65 → 7).

Four audience-scoped reads: website channel pulse (product leadership), leads overview (product/design/copy), sales calls (product/copy), lead of the week — MPN Capital Markets (product/copy).

Pure-GA before/after read of the five 2026 SEO page redesigns (Software Outsourcing, Software Development Services, Staff Augmentation, Dedicated Teams, Nearshore). 4 of 5 pages gained engaged-reader time-on-page once bouncer noise is stripped; Outsourcing is the only page where engaged-hit engagement got worse; conversion is not measurable at this volume. Includes channel split (no paid campaign behind the lift), landing vs mid-session split, Jira initiative + engineering epic + deploy-date inventory, weekly distribution box-plots, and inline SQL.

Context for the case-studies collection refresh. Two page types in scope: the /clients/ listing (including industry sub-pages) and individual /case-studies/<slug> pages. Last 90 days (2026-02-23 → 2026-05-25). Eight chapters: volume, inbound/outbound journeys, conversion impact at same-session, multi-session user, and post-hit levels, engagement, return rate, per-study spread, industry breakdown, listing↔case-study cohort split.

A/B engagement read (BDWEB-7460). v4 window 2026-05-06 → 2026-05-21 with an A/A noise baseline 2026-04-09 → 2026-05-05.

Context-only read of what happens on bairesdev.com after an SEO, AI, or Direct visitor lands on the homepage and explores before entering the QW. 12-month window, no SEM / paid social / campaign landings. Numbers and named examples, no thesis.

QW contact-information viewport-height distribution by breakpoint, with above-the-fold height recommendations and a landing-page visitor reference.

Qualitative read of 19 Gong calls from the last 6 months where prospects probed how BairesDev engineers use Copilot, Cursor, Claude Code, etc.

CMO-oriented analysis of BairesDev marketing channel performance with GA4 × QW survey reconciliation across SEM, SEO-Site, SEO-Blog, AI, Direct, and Paid Social

Focused 13-month reconciliation: how much AI and SEO traffic GA4 misses by hiding it inside Direct, SEM, and SEO cohorts. Projected real AI ≈ 466 (GA captures ~23%); projected SEO ≈ 519 (GA captures ~72%).

Mar 18 – Apr 7, 2026 • Treatment drives +267% service-link CTR vs Control