Growth Experiment Reports

Four audience-scoped reads: AI/LLM week 2 — conversion side now real (5 conv on 726 sess, CR 0.69%); 29-lead cohort, SEO-LLM concentration two weeks running; 7 of 24 first-touch calls included, with a new "engagement-floor disqualification" pattern on 4/7; lead of the week — 5WPR (NYC PR agency, chatgpt.com/(none)-sourced, BV 56, hard hire-screen on Lovable).

Four audience-scoped reads: AI/LLM channel surge deep-dive (sessions 127 → 396 via ChatGPT); 37-lead cohort with new SEO-LLM concentration (8/37); 6 included sales calls with AI-fluency emerging as a buyer screen; lead of the week — Asurion LLC ($500K–$800K AI sales-roleplay MVP, chatgpt-referred).

Four audience-scoped reads: website channel pulse (SEM recovery; SEO – Site zero-conversions deep-dive), leads overview (34 leads grouped by channel), sales calls (11 of 15 included; recurring "partner not recruiter" framing), lead of the week — Henry Meds (US telehealth, eng team 65 → 7).

Four audience-scoped reads: website channel pulse (product leadership), leads overview (product/design/copy), sales calls (product/copy), lead of the week — MPN Capital Markets (product/copy).

QW contact-information viewport-height distribution by breakpoint, with above-the-fold height recommendations and a landing-page visitor reference.

Qualitative read of 19 Gong calls from the last 6 months where prospects probed how BairesDev engineers use Copilot, Cursor, Claude Code, etc.

CMO-oriented analysis of BairesDev marketing channel performance with GA4 × QW survey reconciliation across SEM, SEO-Site, SEO-Blog, AI, Direct, and Paid Social

Focused 13-month reconciliation: how much AI and SEO traffic GA4 misses by hiding it inside Direct, SEM, and SEO cohorts. Projected real AI ≈ 466 (GA captures ~23%); projected SEO ≈ 519 (GA captures ~72%).

Mar 18 – Apr 7, 2026 • Treatment drives +267% service-link CTR vs Control